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The Glow of the Alps at Sunset
The world of the Swiss Alps is a world of wild beauty. Mountain peaks soar more than 4,000 meters into the sky. Awe-inspiring glaciers and gigantic rock-formations abound. Frothy streams rush down mountains, without premonition of the oceans into which they flow. Waterfalls thunder into valleys. The reflection of windswept pines and larch trees shimmer on the blue surface of mountain lakes. The vivid colors of mountain flowers dot Alpine meadows. Sun-blackened chalets beckon by the roadside and invite you to rest awhile. Cogwheel trains and airy gondolas effortlessly reach the top of the highest peaks.
The Delights of the Alpine Lakes
Crystal-clear water glitters in the sunlight, pristine beaches entice you to go for a swim. Sailboats leave a trail in their wake on the water. Steam boats travel from shore to shore. Chalets and inns with shady gardens invite you to stay.
South of the Alps Mediterranean style awaits you: Italian "Dolce Vita," outdoor cafes on lively plazas, laughter, conversation, happiness. Clean beaches with palm trees. Promenades for leisurely walks. Romanesque churches. Houses with stone-dotted roofs in pristine side-valleys. The most modern architecture wherever you go.
Gently Rolling Hills and Vast Valleys
Forests, hills, rivers, fertile soil and grazing cows, vibrant cities full of hustle and bustle: this is the heart of Switzerland, between the Alps and the crescent of the Jura Mountains. Huge farmhouses, adorned with window boxes full of colorful flowers, define this region just as much as the large urban centers of Zurich, Bern and Basel with their rich cultural offerings and modern industry. Medieval arcades preside over stores and boutiques aligned like pearls on a string and over the pulsating life of the cities. Modern architecture can be found next to original Old Town quarters: Botta and Le Corbusier are to be seen not far from Roman ruins, mediaeval castles and Baroque cathedrals. Everything is close by and easily reached.
Vineyards stretch in a wide arc downhill toward Lake Geneva. The shores of Lake Geneva are dotted with romantic villages, castles with mighty ramparts and elegant cities with an urbane culture. A whiff of Paris, a dash of France is in the air. There alpine panorama and southern vegetation unite in unique harmony. And the pristine mountain world of the Waadtland Alps or the quiet peaks of the Jura are just a short journey away.
SPOTLIGHT ON: Lugano Region, A True Swiss Serendipity
Lugano is a Swiss boutique town perfectly nestled between Lake Lugano and the surrounding mountains, offering numerous activities for those who wish to take advantage of Swiss hospitality while enjoying the influence of the Mediterranean lifestyle. Whether you enjoy shopping in the luxury or artisans’ boutiques of the city center, or venturing onto the surrounding hiking trails, there is something to do for everyone. Visit the new cultural center LAC Lugano Arte Cultura, the heart of cultural events, exhibitions and performances throughout the year. Explore the region by taking a cruise on the lake or by visiting one of the wineries on the hills and taste some local award-winning Merlot wine. Treat yourself to a dinner in one of the typical restaurants called “grotti” and try some authentic specialties such as the traditional risotto or polenta.
If you wish to learn more about the local culture you can take advantage of the Ticino Ticket: travel freely on public transportation and visit every corner of the southernmost Canton of Switzerland. And don’t forget to join one of the guided excursions organized by the Ente Turistico del Luganese. Lugano is a true Swiss serendipity. Luxury shopping, an extensive choice of cultural offerings, outdoor adventures in a spectacular setting, excellent gastronomy and wines: all this makes it a place to be discovered.