Sao Paulo

Overview

Introduction

Sao Paulo—or Sampa, as residents call it—is one of the largest cities in the world, sprawling like a land-guzzling monster. It's full of high-rises, and the streets are an endless bustle of sidewalk traders, shoppers and sharp-suited business folk. Traffic jams in Sao Paulo are ubiquitous.

Sao Paulo's residents, or Paulistanos, work hard—the city is one of Latin America's most important industrial and economic centers—but they play hard, too. At night, the city throbs with laughter and music. There are top-notch restaurants and a wealth of cinemas and theaters, not to mention world-class nightclubs and DJs. And whatever else they do, residents of Sao Paulo are united in their appreciation of futebol. It's the sport in town.

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