Located in County Clare, Ireland, Shannon is a new town, built in the 1960s and incorporated in 1982. Intended as a planned town to house the workers for the nearby Shannon Airport and its surrounding industries, it was not as successful as hoped because of the proximity of other, more attractive residential communities such as Limerick, Ennis and Newmarket-on-Fergus.

Today, Shannon's local economy depends primarily on the Shannon Free Zone, the largest group of North American industries in Ireland.

Attractions in the surrounding county include Bunratty Castle, the Cliffs of Moher, the expansive, ancient limestone Burren and the village of Doolin, which is famous for its traditional Irish music scene.

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