Are, Sweden, an alpine-skiing resort area in central Sweden's Jamtland province, is garnering increasing attention from the ski industry. Are served as host of the 2007 FIS Alpine World Ski Championships and also held a number of annual international events. Consequently, the number of international visitors to Are is rising.

Part of the appeal is the terrain, comprising more than 100 trails that range from novice to high-adrenaline expert runs and off-piste acreage.

Children have not been forgotten in Are. Full-service ski clubs for youngsters include on-slope instruction, tobogganing and a kid-friendly version of apres ski.

Are also features a menu of off-slope activities, from guided snowmobiling tours through the mountains and across icy lakes to dogsledding, paragliding, horseback riding and Icelandic pony trekking.

Another attraction in Are is the zipline, billed as the longest in Europe. It whisks visitors along cables for an aerial view of the scenery at fast speeds.

Visitors also can explore the frozen waterfalls and ice caves of Tannforsen nearby, get an up-close look at a moose at the Millest Moose Farm or taste the homemade pralines and truffles at the Are Chokladfabrik chocolate factory.

Are has been Sweden's largest mountain biking area since the 1990s, and the area has many graded trails. The 1999 UCI Mountain Bike and Trial World Championship and the 2007 Nordic Championships were held there.

Are village, once a tiny copper mining town, now offers a quaint mix of shopping, cafes, bakeries and high-end eateries. There are about 60 restaurants, bars and clubs in the area. Many of the restaurants serve lunch on the slopes, and the apres-ski scene is hopping, from bars with live music and dancing to clubs with elegant cocktails.

The village of Are is accessible by train and also via Are-Ostersund Airport in Ostersund and Trondheim Airport, Vaernes, which is located in Stjordal, Nord-Trondelag, Norway.

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