Negril, on Jamaica's west coast, has morphed from a sparsely populated fishing village to the island's most popular fun-in-the-sun city. The laid-back vibe harkens back to the hippie era of the 1970s, and today Negril maintains its reputation as the most chilled-out corner of Jamaica.
The 50-mi/80-km drive southwest from Montego Bay to Negril takes about an hour along the renovated A1 Highway. The road snakes past emerald-green pastures and charming fishing villages that are nestled into coves and bounded by mangroves. Boasting the island's longest stretch of powdery white beach, Negril also lays claim to some of the finest chefs in the Caribbean, lively nightlife, spectacular underwater life and a do-as-you-dare attitude.
The famed Seven Mile Beach is home to an array of hotels and resorts, and farther down, the rocky bluffs overlooking the sea provide grandstand seats to awesome sunsets.
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